New! Shop Pay is now available!

New! Shop Pay is now available!

e.l.f. Cosmetics
e.l.f. Cosmetics
Beauty Squad
Beauty Squad

Major rewards and surprises wherever you shop e.l.f.

Download on the App StoreGet it on Google Play
Beauty Squad Logo

How to Earn Points

Snag every single point! Scan, share,
connect and play everything e.l.f.!

Retailers

Shop

Earn 10 points for every $1 spent. Shopping e.l.f. at your favorite retailer? Learn how to earn points with receipt scan here.

Scan a receipt

Engage

Engage

Go deep and complete activities, play games and more to earn points

Level Up

Level Up

Unlock premium perks as you go, from free shipping on all orders to trying out new product samples we send your way.

exclusive to beauty squad

Earn and unlock exclusive rewards for being part of the best Beauty Squad.

Games

Play our fun and exclusive e.l.f games and earn points while doing it

Games

Badges

Earn badges as your points pile up 
and unlock exclusive rewards

Badges

Tiers and Perks

Keep earning points to reach the next level. It's that simple! The benefits just keep stacking up.

0-999 pts

Birthday gift

Early access

Access to loyalty-exclusive collections, bundles, capsules & sales

Bonus points event

Tier welcome gift

1000-1999 pts

All Fan tier perks

Personalized and discounted product recommendations

Free shipping $10 minimum

Early access to new tutorials

Bonus points during birthday month

2000+ pts

All Pro tier perks

Behind the scenes: product development opportunities

Try new products before launch for free

Personal beauty advisor and consultation

Free entry to exclusive e.l.f. sweepstakes

Surprise offers and opportunities