Deep Dive
Cream Blush & Bronzer Sticks: Your Soft Glam Essential Guide
Transform your routine with e.l.f.'s cream blush & bronzer sticks. Learn shade selection, application techniques, and how to achieve soft glam on the go.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Tutorials
Best Skin Prep for Makeup: Complete Guide for a Flawless Base
Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.
Deep Dive
Sunscreen Makeup Hybrids: Your New Summer SPF Staple
It’s summer and you know what that means—SPF protection is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.
Deep Dive
Why You Need this SPF Glow Sunscreen Makeup Primer
Don’t miss this SPF summer must have! Get your natural glow on with this face sunscreen that doubles as a primer.
How to Find Your Perfect Lip Stain Shade
Discover how to choose the perfect lip stain shade for you. Expert tips on different shades and long-lasting formulas for every makeup look.
Tutorials
Summer Makeup Tutorial
With summer just around the corner, it's time to ditch the winter blues and amp up your makeup routine for those sunny days ahead.
The Difference Between e.l.f.'s Facial Sprays and Mists
There are a variety of different makeup priming mists and setting sprays to choose one, but what’s the difference? How do I know which setting spray is right for me? And how do I actually use a facial mist?
Discover the e.l.f. Cosmetics Mobile App, Rewards, and More!
Discover e.l.f.'s Beauty Squad rewards program and mobile app. Earn points, unlock exclusive perks, and shop your favorite makeup. Join for free today!
Seasonal
Summer Glowy Makeup Routine Tips for Sun-Kissed Skin
Create the ultimate dewy summer makeup look with our simple guide! Unlock the secret to a radiant, sun-kissed glow that's perfect for the season.
Shade
Complete Guide to e.l.f.’s Squeeze Me Lip Balm Flavors
Get the scoop on all our Squeeze Me Lip Balm flavors. This detailed guide helps you choose the perfect flavor for smooth, hydrated lips.
Deep Dive
How to Build Your Custom e.l.f. Skincare Routine
Learn how to build a personalized e.l.f. skincare kit tailored to your skin type.
Tutorials
How to Master a Smokey Eye in 8 Simple Steps
Learn how to create the perfect smokey eye with kohl eyeliner in minutes. Step-by-step techniques for both beginners and experts to achieve a sultry, dramatic eye look.
Tutorials
Perfect Your Contour: Expert Tips for Every Face Shape
Transform your makeup routine with these expert contouring tips customized for every face shape. Create definition and dimension in minutes.
Deep Dive
Pick Your Primer—The Difference Between e.l.f. Face Primers
Not sure which face primer to choose for your skin needs? Here are the biggest differences between some of e.l.f.'s face primers, and which one may be best for you.
Tutorials
Makeup Must-Haves for Beginners: Our Essential Starter Guide
Discover essential makeup products for beginners in this comprehensive guide. Learn about must-have products, application tips, and how to build your first makeup collection.
Deep Dive
How to Use Clarifying Facial Oil for Acne-Prone Skin
Discover how clarifying facial oil can help balance oily skin, reduce the appearance of breakouts, and provide nourishment without clogging your pores.
Collabs
e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected
From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.
Deep Dive
How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
Deep Dive
Meet Your New Favorite Hydrating Peptide Lip Treatment
Skip the $30+ lip treatments. Thirst Burst delivers affordable peptide-powered lip care with real results — hydration, plumping, and conditioning in one.
Full Skin Care Routine on How to Double Cleanse
Discover the art of double cleansing for radiant skin. Learn why, how, and when to use this effective two-step method for a deeper clean and glowing complexion.
Deep Dive
Sleeping Masks: Benefits & How to Use
Learn how to use face sleeping masks for glowing skin. Find out their benefits, how to apply them correctly, and expert tips.
Deep Dive
How to Use an Eyelash Curler: Step-by-Step for Lifted Lashes
Learn the proper technique for using an eyelash curler safely. Get expert tips to achieve beautifully curled lashes while preventing breakage.
Shade
How to Find Your Perfect Eyebrow Shade
Discover how to find your ideal brow shade. Learn about undertones, hair color matching, and application techniques for natural-looking brows to enhance your look.
Tutorials
Festival Makeup Looks: 3 Easy Looks That Can Last All Day
Discover bold festival makeup looks, sweat-proof tips, and long-wear makeup products built to survive every set.