Deep Dive
Vegan Keratin vs. Animal Keratin: Is Plant Protein Better?
If you've ever spent any time browsing the hair care aisle, you've probably noticed one ingredient popping up again and again: keratin.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Tutorials
How to Get Glass Hair Using e.l.f.’s Hair Oil
Learn how to get the glass hair look — glossy, frizz-resistant, mirror-like shine for every hair type using a lightweight treatment oil.
Tutorials
Hair Styling Cream: How to Best Use and Benefits
Learn how to use hair styling cream for straight, wavy, curly & coily hair. Get flexible hold, frizz control & soft styles with e.l.f. 3-In-Wonder.
Deep Dive
Sleeping Masks: Benefits & How to Use
Learn how to use face sleeping masks for glowing skin. Find out their benefits, how to apply them correctly, and expert tips.
Collabs
e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected
From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.
Deep Dive
How to Use an Eyelash Curler: Step-by-Step for Lifted Lashes
Learn the proper technique for using an eyelash curler safely. Get expert tips to achieve beautifully curled lashes while preventing breakage.
Shade
How to Find Your Perfect Eyebrow Shade
Discover how to find your ideal brow shade. Learn about undertones, hair color matching, and application techniques for natural-looking brows to enhance your look.
Tutorials
Festival Makeup Looks: 3 Easy Looks That Can Last All Day
Discover bold festival makeup looks, sweat-proof tips, and long-wear makeup products built to survive every set.
Deep Dive
Complete Guide to e.l.f. Lip Makeup: Balms, Liners, Oils & More
The ultimate e.l.f. lip makeup guide! From hydrating lip balms,long-lasting liners and viral lip oils. Find your perfect pout with expert tips and recommendations
Deep Dive
Which Is The Best Face Sunscreen For You?
With summer around the corner, it’s important to know which face sunscreen is best for your skin type and concerns.
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Deep Dive
What Is CC Cream? How to Apply e.l.f. Camo Hydrating CC Cream for Full Coverage
Discover what CC cream is, how it differs from BB cream, and how to apply e.l.f. Camo CC Cream for full coverage + SPF 30 in one step.
Deep Dive
Why Makeup Remover Matters & How to Use It
Skipping makeup remover leaves oil, pigment & debris on skin even after washing. Learn why it matters, how to double cleanse, and which e.l.f. formula works best for you.
Deep Dive
The Best Moisturizer for Your Skin Type
If you’re seeking the best facial moisturizer that suits your unique skin, check out our high-performance, hydrating e.l.f. SKIN picks that meet the moisturizing needs of four of the most common skin types.
Tutorials
Must Have Lip Combinations in Your Makeup Routine
Find the perfect blends of lipsticks, lip liners, and lip glosses to suit your unique makeup style with our guide of different lip combos to try.
Tutorials
5 Step Skincare Routine for Glowing Skin
Transform dull skin into a radiant complexion with this glowing skincare routine. Learn the essential steps and products for achieving natural, healthy glow.
Tutorials
Your Ultimate Makeup Removing Guide
Stuck on the best way to remove your makeup at the end of the day? Here's the inside scoop on the different makeup-removing products that may be best for you.
Tutorials
How to Use a Makeup Sponge: 7 Types & Techniques
Not sure where to start when it comes to makeup sponges? Here’s our best tips and tricks when it comes to picking the right makeup sponge for you.
Deep Dive
A Guide to Makeup for Men
Learn subtle makeup techniques for men, from natural-looking concealer to enhancing your features. A beginner's guide to everyday men's makeup that's undetectable yet effective.
Routines
Men's Complete Grooming Guide: Easy Daily Routine & Tips
Master your daily grooming routine with our comprehensive men's skincare guide. From cleansing to moisturizing, find the best products and techniques for healthy, great-looking skin.
Seasonal
Makeup and Skincare Under $20
Shop the best beauty picks under $20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.
Deep Dive
How to Use e.l.f. Haircare for Every Hair Type
Meet e.l.f.'s new haircare collection — affordable formulas designed for straight, wavy, curly, and coily hair types. Your best hair awaits.
Deep Dive
How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
Deep Dive
Meet Your New Favorite Hydrating Peptide Lip Treatment
Skip the $30+ lip treatments. Thirst Burst delivers affordable peptide-powered lip care with real results — hydration, plumping, and conditioning in one.