Seasonal
e.l.f.'s Express Your e.l.f. 24-Day Advent Calendar is here!
Discover the e.l.f. 24-Day Beauty Advent Calendar 2026 — 24 products including 18 full-size favorites and 2 advent-only exclusives. $153 value for $95. Shop now!
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Seasonal
The Best Makeup & Skincare Gifts for Every Friend on Your List This Holiday Season
Spread holiday cheer with this 2026 beauty gift guide. We have the best beauty gifts at great prices for everyone on your gift list.
Seasonal
The Ultimate Holiday Makeup and Skincare Gift Guide Under $20
Shop the best beauty picks under $20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.
Seasonal
Beauty Gift Guide
Shop the ultimate holiday beauty gift guide. Affordable makeup and skincare products perfect for gifting, from stocking stuffers to value sets.
Seasonal
DIY Beauty Gift Sets for the Holidays
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
Tutorials
Halloween Makeup Ideas Using Everyday Beauty Products
Transform into a spooky makeup look using everyday products from your makeup bag. Easy DIY makeup looks with lipstick, eyeshadow & more!
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Deep Dive
How to Brighten Under-Eyes: Corrector vs. Concealer
Brightening your under-eyes requires more than just layering on concealer.
e.l.f. Teams Up with the National Women’s Soccer League
From Boston to Denver and beyond, e.l.f. grows its NWSL footprint, welcomes Ally Sentnor, and launches programs to uplift future stars.
How to Apply Lip Plumping Oil
Everything you need to know about plumping lip oils: application tips, benefits, and why they're the must-have beauty trend for fuller-looking lips.
Skincare and Makeup Tips to Help Minimize Pores
Tired of dealing with pores that just won’t go away? Here are our top skincare and makeup hacks that can help minimize the appearance of pores so you can slay the day.
Routines
5 Minute Makeup Routine
In a rush? Here's a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!
Why It’s Important to Wear Sunscreen
Sunscreen is an essentail step to your daily skincare routine. Read on why you should wear sunscreen year round and the different types available.
Skincare Tips for Acne-Prone Skin
Don’t want to deal with breakouts this summer? Trust us, no one does! Here are 5 tips that may help you dodge those annoying breakouts this season.
Deep Dive
Sunscreen Stick Benefits: Your Easy Guide to Better Sun Care
Discover e.l.f.'s Suntouchable Invisi Stick SPF 50, the perfect travel-friendly, clear sunscreen that leaves no white cast on any skin tone. Easy application!
The Ultimate Guide to Sun Care for Outdoor Athletes
Discover essential sun protection tips for outdoor sports. Learn about UV risks, sunscreen application, protective gear, and safety practices to stay safe while playing outside.
How to Apply Winged Eyeliner
Here’s how to master the best eyeliner look for every eye shape—whether you have upturned, downturned, monolid, round, or almond shaped eyes, we got you covered with these tips and tricks!
Routines
Hydrating Skincare Routine for Dry Skin
Struggling with dry skin? Learn how to cleanse, moisturize and hydrate with this skincare routine from e.l.f SKIN!
Deep Dive
How to Use Our Vitamin C + E + Ferulic Acid Brightening Serum for Glowing Skin
Discover how vitamin C, E, and Ferulic Acid work together in our brightening face serum to help visibly brighten dull-looking skin and boost radiance.
Collabs
e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected
From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.
Deep Dive
Cream Blush & Bronzer Sticks: Your Soft Glam Essential Guide
Transform your routine with e.l.f.'s cream blush & bronzer sticks. Learn shade selection, application techniques, and how to achieve soft glam on the go.
Tutorials
Best Skin Prep for Makeup: Complete Guide for a Flawless Base
Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.
Deep Dive
Sunscreen Makeup Hybrids: Your New Summer SPF Staple
It’s summer and you know what that means—SPF protection is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.
Deep Dive
Why You Need this SPF Glow Sunscreen Makeup Primer
Don’t miss this SPF summer must have! Get your natural glow on with this face sunscreen that doubles as a primer.