Tutorials
Hair Styling Cream: How to Best Use and Benefits
Learn how to use hair styling cream for straight, wavy, curly & coily hair. Get flexible hold, frizz control & soft styles with e.l.f. 3-In-Wonder.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Tutorials
How to Get Glass Hair Using e.l.f.’s Hair Oil
Learn how to get the glass hair look — glossy, frizz-resistant, mirror-like shine for every hair type using a lightweight treatment oil.
Deep Dive
Vegan Keratin vs. Animal Keratin: Is Plant Protein Better?
If you've ever spent any time browsing the hair care aisle, you've probably noticed one ingredient popping up again and again: keratin.
Tutorials
Best Skin Prep for Makeup: Complete Guide for a Flawless Base
Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.
How to Find Your Perfect Lip Stain Shade
Discover how to choose the perfect lip stain shade for you. Expert tips on different shades and long-lasting formulas for every makeup look.
Tutorials
Summer Makeup Tutorial
With summer just around the corner, it's time to ditch the winter blues and amp up your makeup routine for those sunny days ahead.
The Difference Between face mist, priming mist, and setting spray
There are a variety of different makeup priming mists and setting sprays to choose one, but what’s the difference? How do I know which setting spray is right for me? And how do I actually use a facial mist?
Discover the e.l.f. Cosmetics Mobile App, Rewards, and More!
Discover e.l.f.'s Beauty Squad rewards program and mobile app. Earn points, unlock exclusive perks, and shop your favorite makeup. Join for free today!
Deep Dive
How to Use e.l.f. Haircare for Every Hair Type
Meet e.l.f.'s new haircare collection — affordable formulas designed for straight, wavy, curly, and coily hair types. Your best hair awaits.
Collabs
e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected
From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.
Deep Dive
How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
Deep Dive
Meet Your New Favorite Hydrating Peptide Lip Treatment
Skip the $30+ lip treatments. Thirst Burst delivers affordable peptide-powered lip care with real results — hydration, plumping, and conditioning in one.
Full Skin Care Routine on How to Double Cleanse
Discover the art of double cleansing for radiant skin. Learn why, how, and when to use this effective two-step method for a deeper clean and glowing complexion.
Deep Dive
Sleeping Masks: Benefits & How to Use
Learn how to use face sleeping masks for glowing skin. Find out their benefits, how to apply them correctly, and expert tips.
Deep Dive
How to Use an Eyelash Curler: Step-by-Step for Lifted Lashes
Learn the proper technique for using an eyelash curler safely. Get expert tips to achieve beautifully curled lashes while preventing breakage.
Shade
How to Find Your Perfect Eyebrow Shade
Discover how to find your ideal brow shade. Learn about undertones, hair color matching, and application techniques for natural-looking brows to enhance your look.
Tutorials
Festival Makeup Looks: 3 Easy Looks That Can Last All Day
Discover bold festival makeup looks, sweat-proof tips, and long-wear makeup products built to survive every set.
SPF Lip Gloss: Protect Your Lips While Adding Shine & Hydration
Sun protection has become a necessary skin staple.
Deep Dive
How to Have Your Makeup Last All Day
Tired of your makeup wearing off by the end of the day? Here are three of our biggest secrets to making sure our makeup lasts all day long.
Deep Dive
The Best Moisturizer for Your Skin Type
If you’re seeking the best facial moisturizer that suits your unique skin, check out our high-performance, hydrating e.l.f. SKIN picks that meet the moisturizing needs of four of the most common skin types.
Deep Dive
Complete Guide to e.l.f. Lip Makeup: Balms, Liners, Oils & More
The ultimate e.l.f. lip makeup guide! From hydrating lip balms,long-lasting liners and viral lip oils. Find your perfect pout with expert tips and recommendations
Deep Dive
Which Is Face Sunscreen For You?
With summer around the corner, it’s important to know which face sunscreen is best for your skin type and concerns.
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Deep Dive
What Is CC Cream? How to Apply e.l.f. Camo Hydrating CC Cream for Full Coverage
Discover what CC cream is, how it differs from BB cream, and how to apply e.l.f. Camo CC Cream for full coverage + SPF 30 in one step.